Rebel Fitness

Rebel Fitness came to Red Shark Digital to design and build its website, logo, and brand identity with a spirit of inclusion and positivity. At Rebel Fitness, health and inner peace are at the core of their physical wellness mission. With this in mind, we got to work creating a responsive ecommerce site that delivered and exceeded expectations. Upon discovery of the homepage, users are greeted with a bold color palette and a vibrant Call to Action for those ready to join the community. As users scroll down the homepage, they get a feel for the sense of empowerment and community that Rebel Fitness possesses through a series of clickable links that guide them through the site. At the bottom of the homepage, users can browse the featured items from their online shop.

The goal of the Rebel Fitness website was to show potential clients that the gym has something for everyone in many different areas of fitness. While exploring the site, users can view class schedules, schedule consults, view pricing options, look at galleries of Rebel Fitness gym members and coaches in action, shop for Rebel Fitness apparel, and even read inspiring stories from members of the gym. One of the key features of Rebel Fitness’s web design was the ecommerce shop where users and members can shop for apparel and accessories featuring the brand’s new logo, designed by Red Shark Digital. The client wanted a graffiti style, with an urban, bright look and feel. We accomplished this with bright green and purple brand colors that truly make the brand stand out.